The Public Intellectual and the Marketing of World History

The Public Intellectual and the Marketing of World History 2013 - Thorsten Pattberg

THERE IS a current trend in the way world history is manufactured that deserves closer scrutiny: It is the complete surrender of the humanities to marketing mechanisms and branding strategies.

CAMBRIDGE - We don’t have to leave England to find the revolution. Niall Ferguson, the British historian – and now Harvard professor -, recently published an opinion article in the German Times in which he ruminates about ’6 Killer applications’ that the West invented to undo its competitors.

Ferguson goes on to say that, after having dominated world history for centuries, someone pushed the “wrong buttons” and we lost our pristine vantage. Meanwhile, the “new players in Asia” have picked up the rules of the game.

I dread to think it isn't quite as dramatic as the philosopher would have it: World history is still written by the Fergusons – and Harvardians – of this world. Social climbers from the east are rare in this sport. I agree, though, that indeed everyone seems to be talking about the rise of Asia these days.

What’s also new is the trending of fashionable internet fads or business allusions toward world historical events. Public intellectuals these days enjoy “the mass media” effect and have fully emerged, and have they ever, into the world of blogging, vlogging, and social media. [...]

[Read at Global Research]

How to Promote Chinese (or any other) Culture to the World

SOME LANGUAGES are weaker than others when it comes to adaption, survival, and - eventually - dominating others. [READ BLOG AT BIG THINK]

China is not the only modern nation that rose to become a superpower, but it is the first that doesn't have an alphabet.

The letters Chinauses for phonetic transcription today – called 'pinyin' – had been imported from the West. Originally, the Chinese characters' pronunciation had to be memorized from the go-get. There are some 45,000 of them!

So unless the world is switching into rote learning mode any time soon, which is unlikely because English with its 26 letters is so much more lucid, how could the Chinese language neverthelessinfluence the way people all over the world think (and act)?

The solution is simple but takes guts to implement: Stop translating Chinese key terminologies. Here's why: READ IT AT SOUTH CHINA MORNING POST.